Waveline - A Waveline is a tool illustrating a slice in time of a user’s experience with a given product or service. The infographic illuminates the intensity of the user experience over time, clarifying where improvements can be made. In this case, the Intel WIDI - wireless display, customer journey is followed from online research through in-store purchase.
I designed this workmap format specifically for Intel.
• Mapping the consumer experience across touchpoints over time
• Identifies the ideal experience of a product or service
• Overlaying various personas and intensity of emotions